Réalisations
Portfolio
Bentley GT - VIP Bentley journey
Red Bull France - 2009
TAG Heuer SA - F1 and GT Driving School
Entertainment on the Champs Elysées
Historical exhibition for Renault
L'Atelier Renault - Champs Elysees
Road Show in Sochi
Design of LRS Formula website
> ORECA - 2007/08/09/10 & 2011
1/ GT Tour: News 2011
◊ contacting advertisers
◊ design and implementation of events content and entertainment
2/ Marketing support & event consulting
Seat France :
◊ 2007 : WTCC Press event (Pau et Monza)
◊ 2008 : WTCC Press event (Pau et Valencia)
◊ 2009 : WTCC Press event (Pau et Marrakech)
Renault Sports Technologies & Renault F1 :
◊ 2008 : Internal event for Renault at the F1 Grand Prix de France (4500 guests - 2 days)
◊ 2008 : Atelier Renault on the Champs Elysées (Themed enterntainmet for the site - 3 months)
◊ 2007/08/09 & 2010 : World Series By Renault (Project leader)
◊ 2007/08/09 : Renault Road-Show (Project leader)
TAG Heuer SA :
◊ 2007: World press launch Calibre RS (Project leader - 200 people - 2 days - Paul Ricard High Tech Test Track)
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> LOTUS-RENAULT Grand Prix - 2011
◊ Participation in the development of public relations program I-race (operational management, global coordination)
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> BENTLEY - October 2010
◊ Project : Organized a VIP stay during the Paris Motor Show. Support for VIP guests invited by Bentley for the launch of a new model. Complete organization and coordination of the stay (5* accomodation, dinner at Le Fouquet's restaurant, privatization of the first floor of the Eiffel Tower).
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> Red Bull France - 2009 & 2010
◊ Date : April 2009
Project : Boom Bus
Brief : create a "guerrilla marketing" event vehcile for national events/road-shows with a powerful image and public appeal
Assignment : vehicle recommendation (Citroen Type HY), sourcing, complete restoration, body-work transformation, technical fittings (audio and video), overall coordination
◊ Date : June 2009
Project : compliance with regulations for fleet of 40 Mini vehicles
Brief : Set up of procedures for homologation & registration for 40 Minis (Austrian origin) for the Red Bull France fleet
Assignement : administrative coordination, management and follow-up with BMW/Mini France and French administrative vehicle testing & safety bodies (DRIRE, prefecture...), transportation of vehicles throughout France (15 towns)
◊ Date : Feb. to May 2010 - Red Bull Cliff Diving
Project : French leg of Red Bull Cliff Dving World Series
Key figures : 14 international athletes - La Rochelle - Height : 26 m
Location : La Rochelle port/Saint Nicolas tower - 35.000 spectators
Assignement : search for partnerships - Result : textile partner www.greeneyegear.com
◊ Dates : 2010 - Event Car 2
Project : build a large format event vehicle
Brief : For the general public - Top range positioning - high quality video/sound/lighting equipment -
based on a French vehicle from the '50s/'60s
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> TAG Heuer SA - 2009 & 2010
◊ Assignment : overall project coordination (negociation, operational management)
◊ Concept : International programme "TAG Heuer F1 & GT Driving School "
Scheme to enable TAG Heuer subsidiaries worldwode to invite retailers, press... to experience first-hand Formula One and GT (Ferrari, Porsche...) driving
◊ Localisation : Barcelona circuit (Spain)
◊ Dates : 2009 & 2010
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> RENAULT - 2007/08/09/10 & 2011
1/ Renault F1 Team for LRS Formula 2007/08/09/10 & 2011
◊ On-site operational support/ project leader
◊ Operational follow-up of the Formula Renault Driving Experience - advertiser : Renault F1 Team
◊ 13 to 16 events/year - Paul Ricard High Tech Test Track circuit
◊ 2010 - Hungaroring circuit - 10 VIP days
2/ Atelier Renault Champs-Elysées - Villa d'Alesia & Co - 2009
◊ Assignment : entertainment for the general public on the theme of Formula One
◊ Location : Champs Elysées - L'Atelier Renault
◊ Our proposal : rental of an Interactive driving simulator based on a half-Formula One vehicle
◊ Date : July to September 2009
3/ Road Show in Sochi (Russie) - 2009
◊ Assignment : Provision of a fleet of F1s, F1 two-seaters, F1 three-seaters, for a promotional show using the Renault brand
and partner MEGAFON, in the town center
◊ Location : Russia - Sochi (Host town for 2014 Olympic Games)
◊ Date : 16, 17 & 18 September 2009
◊ Click here for pictures
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> DHL - 2011
◊ See the advert
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> LRS FORMULA - 2007/08/09/10/2011
1/ LRS Formula :
◊ Marketing support for website : www.lrs-formula.com
◊ Preparation of specification, editorial content & design follow-up
◊ Overall marketing support (strategy, brand positioning, tool design...)
2/ LRS Formula/Kart'in
◊ Overall marketing support (strategy, brand positioning, identity refocus, naming, graphic chart,
website design/structure, press relations, CRM tools...)
◊ Download press release
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> Client : a world leader in spirits
◊ Programme for multi-activities stay in Lapland
◊ 70 people - 3 days
◊ Ice and snow driving - Test drive in a Subaru WRX-STI - Harnessing of reindeer and huskies
- Snowmobile driving
◊ Assignment : programme contsruction, supplier selection for activities/accomodation.restaurants,
location choice, participant supervision...
◊ MPH Factory extras : Speech by Yvan Muller (2008 WTCC World Champion) and Justine Monnier
(TF1, french television channel)
◊ December 2008
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> MERCEDES-BENZ FRANCE - September 2008
◊ Touring rally Historic Drive programme - Guests : national press
◊ 12 people - 2 days driving in the Champagne region
◊ Location choice, roadbook publication, participant supervision, restaurant/hotel supervision
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> BOUYGUES TELECOM - June 2008
◊ Management of VIP guests (key accounts) at the 2008 Le Mans 24-Hours
◊ 25 people - 2 test evenings
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